佛教思想与企业管理的融合与借鉴
2009年03月28日 21:02 】 【打印已有评论0

The world is always in constant changing。 As “Samyuktagama”《杂阿含经》 goes: “It is a way to eliminate this attachment that observing all the forms in the world are impermanent whether it is past, future or present, internality or externality, beauty or ugliness, thickness or thinness, and farness or nearness。 The same goes to observing the sensation, perception, volition and consciousness that all are also impermanent whether it is past or future or present, internality or externality, beauty or ugliness, thickness or thinness, and farness or nearness。” According to the view of Buddhist, it is the changing condition that all the things can not escape in any time and any space, regardless of material or spirit, past or present or future, internality or externality, macro aspect or micro one。 Everything is changing, and the world will not keep the same。 Therefore, constant change is the truth of things in the world。 And it exits in any time and space。

For enterprises, if they can learn the essence of the above theory, it would improve their operation and management。 Market environment that we live in is changing all the time, such as the relation between offer and demand, competitor, the macro-policy, etc。 The fact requires all the enterprises to change regularly and timely in order to cater to the new demands of the market or environment。 Just as the president of Haier Zhang said, to run a company is like to walk near the deep cliff and walk on the thin ice everyday。 Only concerning about the survival and development cautiously can we make continuous efforts to adapt to external and internal changes in order to shape a hundred years of business and world-class enterprises。

Secondly, “all dharma are non-self” shows great wisdom and high state of Buddhism thought。 

According to the Buddha’s teaching, what “All dharma are non-self” emphasized on is that everything has No Self。 No Self means No Nature, namely emptiness。 That is to say, all phenomena arise caused by causes and conditions, dependent with each other but with empty form, which is the deep expression of the “emptiness” thought in Buddhism。 Simultaneously, it tells us that those with no self attached are to be unity with everything in the universe。 There is without going to say that what Buddhism stressed on is we are told if we want to be unity with all things, the primary goal is to achieve the state of no self。 It is because of no self that we can penetrate the original form of all phenomena clearly, while it is due to attaching self that we can not observe the essence of all phenomena clearly。 There is an old saying: “we are to experience in society owing to no self; we are to attain the state of no self owing to benefiting others。” In other words, to break “self” in our mind will administer a national and human’s affairs。 It is knowledge about whether we ourselves can achieve the state of no self depends on ourselves whether our behavior brings the benefit to other beings。 

“Non-self” is a great status of life and intelligence。 So enterprise management should also employ this great intelligence, great perspective。 On the one hand, from the outlook of enterprise marketing management, the reality of the market is an objective existence, not changing according to our will, so we should explore the development of the market rules and demand, thus setting our own strategic approach and tactical means, in stead of assuming subjectively and blind decision-making。 To take a product for example, the key is that whether it can meet the needs of consumers psychologically。 Our products should be based on “customer-orientation”, rather than simply on the “products”。 Only concerning about the quality of this product is not enough, which is like working behind closed doors。 The products made may not be what the markets want。

On the other hand, it must be more objective and considerate when undertaking communications between the inside and outside of business, the superior and inferior as well as among colleagues。 The mind of equality as well as no self should manifest themselves when interacting with other people, communicating with consumers with gratitude, and the mind of equality is especially important when treating different levels of colleagues。 According to a survey, two thirds of people are self-centered when judging and dealing with problems。 so if only we had attained the status of no-self could we benefit others, thus making both of our products and us being accepted; creating an active, solid, and cooperative atmosphere among us。

Again, Buddhism thought to manage the order is the key to enterprise management and “Six Harmonies” spirit is the guidance for enterprise culture 

Buddhism being spread over two thousand years, Sangha, to be an organization, has experienced the millennium from the generation to generation, which is closely related to complete and perfect “Six Harmonies” thought。 To be incorporation, it was to convey its members to achieve the goal of being Buddha hood。 What’s more, it’s illustrated that we do everything as what the Buddhist thought says “not to do evil, but to cultivate good”, which help us to attain the ultimate goal of self-cultivation。 

As what’s pointed out will enlighten the team-building business。 Introduced into the construction of the team, the spirit of “Six Harmonies” will give great help for a harmonious corporation。 And what is the “Six Harmonies” by mean? It means harmonious beings, harmonious speech, harmonious faith, harmonious precept, harmonious view, and harmonious benefit。 

Harmonious beings---bodily unity in from of worship, it refers to regulate the workers behavior manner。 Harmonious speech—oral unity in chanting, it is defined as the expression of the worker speech。 Harmonious view---mental unity in faith, it means the sensation of workers。 Harmonious precept---moral unity in observing the precepts, it is the rule of the company。 Harmonious view---doctrinal unity in view, it means the view or idea of the employees。 Harmonious benefit---economic unity in community of goods, deeds, studies or charity, it refers the self benefit of the staff。 However, these thought of “Six Harmonious” is indispensible in establishing a harmonious organization。 

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作者: 延阔   编辑: 王丽君